How has On Hold Marketing affected business sales

When your callers are ringing, Silence or Ring Ring is bad! Ensure your callers get looked after by On Hold Marketing.

Here are the results from a survey conducted by On Hold Messaging Association (OHMA), a reputable international trade organization for audio marketing agencies.

  • 25 percent of respondents said that their sales revenues came directly from their on-hold messages
  • 85 percent of respondents recommend on hold marketing to other businesses
  • 36 percent of respondents update their on hold messages every year or less
  • Those who update their on hold messages more frequently gained more sales

In their press release on February 2013, OHMA said that they conducted the survey to 1,555 respondents. The purpose of the study was to determine the effect of on hold marketing in promoting businesses, and to know the reasons why these businesses are purchasing on hold messaging services.

Apparently, the survey revealed that the main purpose why those respondents use on hold messages is to help them build their brand image and to back up their marketing campaigns. Other reasons include adding value to the waiting time of their callers and to help avoid them hanging up.

These figures not only show the importance on hold marketing, it also shows the value of the caller’s time. It is your advantage as a business owner to make the most of the waiting time of your callers. But of course, you also understand that paying for a 1-minute TV or radio ad is very expensive.

Using on hold messages is therefore like hitting two birds in one stone. You are maximizing the time of your callers while saving a lot of money in marketing your business. When done properly, you can also create a stronger brand. A good example is by using a very compelling tagline for your products or services.

Here at OHVO, we will create your business outstanding On Hold Marketing.

Let us crack a smile to your callers.

On Hold Marketing!

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How is your company treating its callers?

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