Professional Voiceovers

Language in Recordings

At every time of year (and especially during the holidays), there is a need for language content awareness and, sensitivity. After all, we are no longer living a time where seasons greetings at Christmas, Easter or other religious or festive occasion are quite as straight forward as they may have been in past times. This social evolution is neither good nor bad; it’s just where an integrative, evolving world in 2017 is at and in regard to business, it’s important to follow suit!

Being aware of diversity in society means being conscious of different types of clients and audience members your brand or business will have, and in order to hold their valued attention, it’s important to build rapport via responsive content, even on your business recorded messages.

The reason that the words you use are so important is that people can take offense to the acknowledgment of certain holidays, where their own religious or origin traditions may not be given the same significance. It doesn’t mean that you don’t acknowledge Christmas, Eid, Chinese New Year etc, it means that you do – but with the right language.

Here are some great, neutral alternatives for typically celebrated occasions that you can use in your next recorded message:

 

  • For Christmas:             Sending A Happy Holiday to all who celebrate this day.
  • For Eid:                        Wishing A Joyful Celebration to all observing this occasion.

 

There are many polite ways to acknowledge various days to various denominations of religions, culture, background, and origin. It simply requires a little thought and a well-structured sentence.

The difference for your audience is huge, as there is nothing quite like feeling acknowledged. Similarly, it’s wise to not associate or align with any particular school of thought in politics, religion or otherwise, hence the neutral tone for all special greetings.

Telephone Branding

Industry Appropriate Language

Each business has a unique governing industry that demands the relevant language, tone and delivery style suitable to it. So how you choose to relate to listeners is by and large determined by your choice of words and overall delivery style (think pitch, male or female voice, dynamics etc.).

In the audio world, execution of sound, pronunciation, and delivery are all key factors in successful hold messaging creation. But what’s more important than anything is the overall language employed for listeners. It has to be on-point and relevant to the business, otherwise, it’s just not as effective.

If you take a busy franchise cake shop, for example, you can assume that it will naturally have a different on-hold message format, style, and language than a national corporate company, it has to and otherwise, it just sounds ‘off’.

Imagine hearing a sweet feminine voice delivering ‘we’re busy basting but we’ll be right with you’ to a corporate caller. It probably wouldn’t work so well, right? That’s why it’s critical to cater to your industry audience, because they know what language to expect – and trust us, they expect it!

So when you or your contracted script writer is executing another new message bank or on-hold piece, be sure to review your business language via website, pamphlets and general marketing too. Consider your competitor’s language, industry staple ‘sayings’ and overall tone for presentation. Every little bit of research adds value to the end product believability and increases trust (and patience) from you caller.

The next time you’re on hold for any reason, we challenge you to pay attention to the language variables for each business. What nuances and little differences do you detect in delivery? Is the language formal, casual or unique and creative? Does music play in the background, or is the listener solely engaged by a voice? All of these elements create an overall impression and ‘tone’, as does colloquial or formal language.

One way to make script-writing easier and with the right industry language is to immerse yourself in message recordings from neighboring, relevant businesses. You’ll spot a pattern in both delivery and dialogue which is easily transferable to your own business.

Of course, if you’re still not sure about how to approach it after research, just hire us to do it!

Words can make a Wonderful Impression!

Why How you Say it, Matters

There’s such a thing as ‘tone temperament’ in audio. By and large it can be a faint or bold, obvious or ‘inactive’ observation, but whatever its status, it communicates the unsaid.

As when reading or talking, there always ends up being an overall ‘tone’ to the engagement. The revealing faculty (like body language or voice tone) communicates unsaid feelings and reveals contrast.

The reason why it is so important to get the tone right in audio content is because you can’t take it back. No matter what you do, it’s recorded and delivered and inevitably leaves an impact.

Albeit oftentimes it’s only a small impact, nothing significant, however when you factor in context, it can be huge.

At the right time or the wrong time, (think about when you’ve been kept on hold for too long) it can effectively make or break an overall impression of a business.

In those moments when you’ve been on the receiving end seemingly meaningless, ‘fake’ recorded messages which proclaim ‘we care’, what have you honestly thought to yourself, and of the company? Whether you’ve thought a lot or a little, in those times, it’s often not too positive!

What a huge difference that a sincere tone can make. Whether it’s on a Holiday Recording, Voice Machine Inbox or other personalized greeting, the voiceover artist, a good one, is able to effectively capture the required sincerity, for optimum receiver impact.

If insincere recordings are an example of ineffective tone content productions then genuine, down-to-earth messages that match scripted words, are the prime example of success in tone and temperament.

Whatever the script says, the most important thing is that it should be matched in tone by the voiceover artist.

When a script and tone suits, it’s highly effective method for increasing the trust between a business and listener.

That’s exactly the result you want – alignment, a seamless, sincere continuation of words in the script.

How’s your Tone Today?