Competition is good for consumers because this gives them the freedom to choose. But as a small business owner, one of the worst things that can happen is when you start losing potential customers. These are the people who where initially interested in your product or service, but ended up changing their minds. If you feel that this is happening, here are some business aspects that you can review.
Your website loading speed is slow
If it takes more than 3 seconds for your site to load, then visitors will leave and will never come back. There are a lot of ways to make your site load faster. This includes reducing the size of images, creating shorter web pages, proper use of white space (or blank space), and if you are based in New Zealand then your website should be hosted in New Zealand.
Late response to emails
If your Inbox is not organized, there is a huge chance that you or your staff will not respond to all incoming messages in a timely manner. If you feel that you cannot reply immediately, try using an email automatic responder. Don’t get lazy though, not everyone loves to receive automatic messages all the time.
Poor handling of social media accounts
These days, a lot of potential customers search for social media accounts of small businesses. But if you do not assign a dedicated team to handle them, some questions may not be answered on time. In addition, they may also read the concerns of your clients, who receive late replies, or worst, receive no reply at all.
Some phone calls are not being answered at once
Potential clients hate listening to ringtones continuously; they feel that it’s just a waste time. Using professional on hold messages and music, such we offer here at OHVO, is the best way to make sure that all calls are being answered quickly and professionally. In fact, you can also use this for marketing / enhance the brand image of your business.
A good business is not only about offering the highest quality, but also providing the best customer service.